Mar 19/20
By Joe Ross

The right finish.

Traina recently had the pleasure to develop a brand identity for an emerging new cabinetry company called Texture. They’re based in San Diego and use state-of-the-art German machinery to make beautiful, sustainable, European-style kitchen cabinets.

Project overview

We were tasked with creating a modern word mark, b2b focused brochure, custom photoshoot direction, stationery, amongst other deliverables.

The brand

The modern swiss-inspired brand features a prominent angle which bisects several application layouts. This angle is pulled from the diagonal of the ‘x’ in the word mark. A strong understated white base anchors the color palette with a charcoal gray and minimal pops of orange accents.


Traina partnered with the award-winning architecture/interior photographer Chipper Hatter to capture several on site locations. The photos were then used both on print within their custom sales brochure and online.

The finish line

We couldn’t be happier with the way this brand has materialized. We are grateful to have partnered with such an amazing client team and are excited to see what the future holds for this talented company.

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