Musings of the compulsively creative

Insights, inspiration, rants and ramblings.

Aug 09/21

Designing brands that are built to change.

Overthrowing consistency

Recently, if you asked a group of branding professionals to identify the key to a successful brand identity in just one word, most would have said consistency. Just four years ago, consistency was extolled by ...

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Jun 08/20

Preparing your brand for what comes next

Let’s imagine the moment when this era of lockdowns, social distancing and toilet paper hoarding comes to a glorious if not abrupt end. Who knows what the world will look like, but one thing is certain—it ...

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Apr 20/20

Stay gold.

MelloGold Cannabis is an emerging whole plant cannabis brand based in Tulsa Oklahoma. Their responsibly cultivated products preserve the entire flower, which they stand behind as providing the best experience and medicinal relief for their customers.

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Mar 23/20

Get your happy on.

Java Earth Coffee is a beloved neighborhood coffee shop located in North Pacific Beach. They have been fueling the local community with delicious eats and drinks for the last 10 years. Their business has been booming ...

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Mar 19/20

The right finish.

Traina recently had the pleasure to develop a brand identity for an emerging new cabinetry company called Texture. They’re based in San Diego and use state-of-the-art German machinery to make beautiful, sustainable, European-style kitchen cabinets.

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Jun 01/19

Twelve months of travel: A local’s guide to San Diego

2019 has arrived! If you’re like us, you’re starting the year off right by setting new goals and checking off that ever-growing bucket list. For most, bucket lists include new experiences, tackling a fear, finding new ...

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Jan 23/19

Facebook IQ: Shifts for 2020

2020 is fast approaching and with it will come shifts in social, economic and technology trends. For marketers, tracking these changes in consumer behavior are the key to building more effective campaigns. Anticipating and adapting to ...

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Jun 08/18

Go Offsite

The Media Partnerships Global Offsite is an annual event hosted by Facebook at their Menlo Park campus and pulls in team members from all over the globe to join together for an entertaining and educational conference. ...

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May 11/18

Opinion: Best Buy’s new logo

More and more shoppers are moving their purchases online for both convenience and price. So it’s no surprise that Best Buy, one of the last remaining big box electronic stores, would be looking to update their ...

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May 09/18

The Dev Dream Team

With one of the leading cybersecurity events in the world taking place in April, it was a crazy month for Traina and our Microsoft Security clients. Luckily – our “Dev Dream Team” was up to the ...

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