Mar 19/20

The right finish.

Traina recently had the pleasure to develop a brand identity for an emerging new cabinetry company called Texture. They’re based in San Diego and use state-of-the-art German machinery to make beautiful, sustainable, European-style kitchen cabinets.

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Jul 06/17

Work culture matters

At Traina, exceptional design comes first. And this wouldn’t be possible without our amazingly talented team consistently delivering quality creative and service. But it’s also important to recognize how important culture is. We know that happy ...

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Jun 30/17

The camera you need is already in your pocket.

Every day is filled with countless opportunities to capture awe-inspiring images. It doesn’t matter where you are. You don’t need a model on the other end of your lens or to travel to the ends of ...

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Jan 27/17

The importance of color

At the heart of a great image are composition and story. Once the image is taken, and the moment has passed — what's the next step? For me personally, it's always color. Color is one of the ...

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Mar 28/16

Traina's new digs

We have a lot to celebrate this year — including our new digs. We applied the same strategic thinking, unbridled creativity and careful curating to the renovation and design of our new office. From the hardwood ...

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Jun 17/15

The surf factor

When you think of Southern California, you think of surfing. The laid-back vibe, the lingo, the sandals—who doesn’t want to be a part of it? So it’s no surprise that surfing culture has found its way ...

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Jun 06/13

Throwback Thursday: Digital Options for Vintage Methods

I think it's safe to say, creative types often look to the past for inspiration. Back in the day, artists, designers, and photographers applied various techniques and employed a slew of instruments for their craft. Whether ...

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Feb 21/13

Parachute Factory Art Show

On Saturday Feb 16, a few of the Traina Design crew headed downtown to check out the Parachute Factory art installations. ... ...

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May 29/12

Staring at tide pools

Just came back from a sunset photoshoot at Sunset Cliffs in Ocean Beach. We cancelled this shoot on Thursday because of cloudy conditions, and today our patience was rewarded with a perfect, golden San Diego dusk. ...

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