Strategic creative for science and technology brands
Whether it’s breakthrough engineering, unmatched technical prowess or groundbreaking AI, Traina will communicate your company’s ingenuity through a clear, compelling brand.
Connecting brands & people in profoundly moving ways.
Traina works with innovative companies of all shapes and sizes, across diverse industries and around the world. Our work is always rooted in strategy, driven by design, and built for digital.
Maybe your company has outgrown its brand, or doesn’t yet have a brand to grow into. Maybe crisply telling your story is a hurdle. Or what story to tell remains a mystery. We can help.
Our Services
Brand Strategy & Identity
Strategy is at the heart of all we do—it’s what makes a brand move with intent and ambition. Whether your current brand is a thing of beauty, something you’ve outgrown, or something needed from scratch, our strategic thinking and actionable insights will reveal your brand’s opportunities for what’s next.
Brand Activation
We create compelling brand experiences across all touchpoints to delight and captivate audiences, stir emotion and earn brand loyalty. We pair big ideas with precision work—every detail and every design, all made with a mind to move people.
Digital Experiences
The digital environment is a pivotal link between a brand and its audience: a unique opportunity to deepen relationships. We get to know your brand and business goals, then customize a strategy to create a digital ecosystem of meaningful touchpoints with your audience.
Featured case studies
What we bring
01
A clear process
We’ll lead your team through an organized, logical process: clear protocols, documented milestones and understandable steps to create or refine your brand.
02
Decades of experience
From epigenetics to SaaS, we’ve helped brands of all shapes and sizes across the tech spectrum – from biotech to big tech.
03
Brand best practices
While science and technology branding is our core expertise, we apply best practices from a wide range of B2C and B2B verticals.
Leadership Team
Navigating complex subject matter to find simple, powerful insights, Matt has helped more than 50 scientific brands find their voice and share their story.
Mark has led creative collaborations with life science and technology brands for over 20 years. His passion is delivering brand and digital experiences that are strategically-driven and uniquely engaging.
With 7 years of experience leading life science and technology accounts, Kerri focuses on revealing client needs, partnering as one unified team and delivering long-term results.
With a passion for art and science and a keen eye for detail, Ed specializes in creating visually compelling designs that effectively communicate complex scientific concepts.
Advisory Board
Burt DeMill
As early leaders of human-centered design, we keep people at the center of our work. It’s a key tenet of design thinking.
Angela Bachmann
As early leaders of human-centered design, we keep people at the center of our work. It’s a key tenet of design thinking.
Someone Else
As early leaders of human-centered design, we keep people at the center of our work. It’s a key tenet of design thinking.
Accolades
Partners
Perspectives
CEO David Traina and chief strategy officer Matt Bachmann discuss how brand values keep a company culture improving and a strong brand moving.
A guide to making the most of those first precious moments when your brand strategy comes into the world.
Marketing director Danielle Higgins and creative director Erwin Hines discuss how brands and people can work together to uplift communities and move us all forward.