Strategic creative for science and technology brands

Whether it’s breakthrough engineering, unmatched technical prowess or groundbreaking AI, Traina will communicate your company’s ingenuity through a clear, compelling brand.

Connecting brands & people in profoundly moving ways.

Traina works with innovative companies of all shapes and sizes, across diverse industries and around the world. Our work is always rooted in strategy, driven by design, and built for digital.

Maybe your company has outgrown its brand, or doesn’t yet have a brand to grow into. Maybe crisply telling your story is a hurdle. Or what story to tell remains a mystery. We can help.

Our Services

Brand Strategy & Identity

Strategy is at the heart of all we do—it’s what makes a brand move with intent and ambition. Whether your current brand is a thing of beauty, something you’ve outgrown, or something needed from scratch, our strategic thinking and actionable insights will reveal your brand’s opportunities for what’s next.

Brand Activation

We create compelling brand experiences across all touchpoints to delight and captivate audiences, stir emotion and earn brand loyalty. We pair big ideas with precision work—every detail and every design, all made with a mind to move people.

Digital Experiences

The digital environment is a pivotal link between a brand and its audience: a unique opportunity to deepen relationships. We get to know your brand and business goals, then customize a strategy to create a digital ecosystem of meaningful touchpoints with your audience.

View Full Services

Featured case studies

10x Genomics
A collection of greatest hits from our seven-year creative partnership with 10x Genomics, from the original brand to our latest high-impact campaigns.
John Deere
A recruitment brand and messaging platform turn an iconic agricultural corporation into a tech company that rivals anything out of Silicon Valley—meet Tech@Deere.
A bold new brand unites three companies, and launches a global pioneer in precision health.
A versatile brand system unifies global offices while expressing the diversity of innovators at Microsoft’s collaboration space, The Garage.
See More Work

What we bring


A clear process

We’ll lead your team through an organized, logical process: clear protocols, documented milestones and understandable steps to create or refine your brand.


Decades of experience

From epigenetics to SaaS, we’ve helped brands of all shapes and sizes across the tech spectrum – from biotech to big tech.


Brand best practices

While science and technology branding is our core expertise, we apply best practices from a wide range of B2C and B2B verticals.

Leadership Team

Matt Bachmann

Navigating complex subject matter to find simple, powerful insights, Matt has helped more than 50 scientific brands find their voice and share their story.

Mark Gallo

Mark has led creative collaborations with life science and technology brands for over 20 years. His passion is delivering brand and digital experiences that are strategically-driven and uniquely engaging.

Kerri Benecke

With 7 years of experience leading life science and technology accounts, Kerri focuses on revealing client needs, partnering as one unified team and delivering long-term results.

Ed Garcia

With a passion for art and science and a keen eye for detail, Ed specializes in creating visually compelling designs that effectively communicate complex scientific concepts.

Advisory Board

Burt DeMill

As early leaders of human-centered design, we keep people at the center of our work. It’s a key tenet of design thinking.

Angela Bachmann

As early leaders of human-centered design, we keep people at the center of our work. It’s a key tenet of design thinking.

Someone Else

As early leaders of human-centered design, we keep people at the center of our work. It’s a key tenet of design thinking.


They take a lot of pride in their work. We were probably a small client for them, but we never felt that way. The quality of what they delivered reflected how much they cared about the outcome of our project.”

Communications Consultant, Calico Labs

Traina’s professionalism was outstanding. There were a lot of stakeholders involved in the process, and Traina did a fantastic job collaborating with all of them.”

Senior Product Marketing Manager, ResMed

I can’t speak highly enough about the team. We weren’t sure of everything we would need for the digital event. They did everything we asked of them, always meeting or exceeding our expectations.”

Director of Field Marketing, Degreed



Finding, identifying and living your brand values

CEO David Traina and chief strategy officer Matt Bachmann discuss how brand values keep a company culture improving and a strong brand moving.

What to expect when you’re expecting a brand strategy presentation

A guide to making the most of those first precious moments when your brand strategy comes into the world.

Using brands as a canvas for community objectives

Marketing director Danielle Higgins and creative director Erwin Hines discuss how brands and people can work together to uplift communities and move us all forward.

Let’s move things forward.

Let’s move things forward.