Shape identity, reveal potential
Traina is a brand-first creative agency, meaning it all begins with a solid brand. If you have one, we get right to activation. If you need one, we get moving.
First, we lead your team through a collaborative discovery process to create an authentic ideology, values and brand positioning. This strategy is translated into a visual and verbal identity that amplifies who you are and why the world should take notice. And we build all of this within a design system that allows for consistent, yet dynamic brand expression throughout your company.
Altogether, your brand is designed to move your business into its future, adding to existing momentum and accelerating your company through its next stages.
- Market research
- Consumer insights
- Core ideology
- Brand positioning
- Brand architecture
- Naming and tagline
- Messaging platforms
- Visual identity systems