Brand strategy & identity

Shape identity, reveal potential


Traina is a brand-first creative agency, meaning it all begins with a solid brand. If you have one, we get right to activation. If you need one, we get moving.

First, we lead your team through a collaborative discovery process to create an authentic ideology, values and brand positioning. This strategy is translated into a visual and verbal identity that amplifies who you are and why the world should take notice. And we build all of this within a design system that allows for consistent, yet dynamic brand expression throughout your company.

Altogether, your brand is designed to move your business into its future, adding to existing momentum and accelerating your company through its next stages.

  • Market research

  • Consumer insights

  • Core ideology

  • Brand positioning

  • Brand architecture

  • Naming and tagline

  • Messaging platforms

  • Visual identity systems

Select Work

Stater Bros. Markets

Our comprehensive rebrand and multi-channel campaign repositions the Southern California grocery chain, putting family and community first.


A visual identity and packaging rebrand helps fitness supplements break through the bodybuilding hype and cross over to a wider market.

Umo Transit

Cubic Corporation powers the New York subway and London Tube, but their B2B2C app, Umo, brings them right to consumers.

Brooklyn Brewery

A dynamic digital overhaul captures the vibrant culture and eclectic flavors of the landmark New York borough and its signature beer.


To move and be moved: a Traina brand manifesto

Finding, identifying and living your brand values

Tapping the power of the design system

Let’s move things forward.