UC San Diego
Building alumni pride
Our friends at the UC San Diego Alumni & Community office faced the challenge of modernizing the Triton brand to stay relevant and engage an increasingly younger audience—half of which were under the age of 33. It was time for a major design overhaul to better represent the organization and showcase the original, dynamic, thought-provoking content featured in their alumni magazine.
That’s where Traina came in. We embarked on the journey of redesigning their logo and entire visual system including icons, colors, and illustration style, before applying the new look to the printed publication.
Services provided:
- Brand Strategy
- Visual Identity
- Messaging
- Collateral
- Video/Motion
- Web/Digital
- Infographics
- Environment
Color palette
Typography
Secondary mark
Icons
Total makeover
Rebranding from the ground up requires an all-in effort, so we assembled agency leadership, senior designers, and the Alumni & Community team to put our heads together. With a clear understanding of the publication’s history and redesign goals, the Traina team combed through our favorite consumer rags looking for design trends and inspiration to create a bold, progressive look.
And that’s exactly the direction we went—from conservative and dated to fresh and modern, starting with the new logo and carrying through the entire visual identity. We then rolled out the new look across the editorial layout.
To make sure every issue consistently brings the wow, we implemented a process to bring Triton stories to life through design concepts, custom illustration, and original photography.
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