We are Traina, a San Diego-based, independent branding agency that has been helping ambitious brands connect with audiences for over 15 years. We create brand identities and experiences that move hearts and minds just as much as they move business and the bottom line. Our work moves both companies and culture forward, for the better.

SERVICES

A true creative partner, we bring perspective, insight, enthusiasm and energy to our clients through services that fully realize a brand’s potential.

• Brand Strategy & Identity

  • Research & insights
  • Visual & verbal identity
  • Brand architecture
  • Messaging platforms
  • Brand positioning
  • Names & tagline
  • Purpose, vision & values
  • Brand guidelines

• Brand Activation

  • Campaign creation
  • Tradeshows & environments
  • Campaign messaging
  • Packaging design
  • Marketing assets
  • Publication design
  • Employer branding
  • Photography & video

• Digital Experiences

  • Research & analysis
  • Design systems & guidelines
  • Journey mapping
  • Full-stack development
  • Content strategy & IA
  • CMS implementation
  • Website/UI design
  • E-commerce platforms
  • Interaction design