When brands move people, we all move forward.
HI THERE
We are Traina, a creative agency delivering brand experiences that help companies connect with people in profoundly moving ways.
We believe that moving people is the key to moving business. The experiences we create are designed to move hearts and minds just as much as they move products and the bottom line.
The end result is creative work and brand expressions that move both companies and culture forward, for the better.
SERVICES
A true creative partner, we bring perspective, insight, enthusiasm and energy to our clients through services that fully realize a brand’s potential.
01
Brand strategy & identity
- Market research
- Consumer insights
- Core ideology
- Brand positioning
- Brand architecture
- Naming and tagline
- Messaging platforms
- Visual identity systems
02
Brand activation
- Design systems and style guides
- Brand messaging and copywriting
- Brand guidelines
- Campaign creative
- Art direction, photography and video production
- Motion graphics and animation
- Tradeshows and environments
- Package design
03
Digital experiences
- Audit and analytics
- UX/UI design
- Digital strategy
- E-commerce platforms
- Front- and back-end development solutions
- 3rd-party integrations
- Video and motion graphics
- Hosting and maintenance
OUR PARTNERS
For more than 17 years, Traina has partnered with industry-leading companies, next-generation startups, and brands of every size and stripe in between:
Our community
ADVANCING THE INDUSTRY
Traina is dedicated to creating space and dialogue for people to expand the possibilities of our craft. We do this within our agency, with friends and colleagues in our community, and in the projects we pursue individually.
Our CEO, David Traina, is vice president of the San Diego chapter of the global non-profit, The One Club for Creativity, which regularly brings together creative professionals to share ideas and discuss how agencies, companies and individuals can make a collective impact.
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We partner with art and design departments at San Diego Community College and other local organizations to open doors that increase diversity in our industry.
Our people
OUR TEAM IS
YOUR TEAM
Traina is made up of incredibly creative people curated from all across the country. Together we bring insatiable curiosity, high standards and relentless passion to our work so that brands can truly connect and move people.
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David Traina
Chief Executive Officer
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Kristi Jones
Director of Account Services
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Mark Gallo
Chief Creative Officer
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Danielle Higgins
Marketing Director
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Matt Bachmann
Chief Strategy Officer
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Brandy Maciejewski
Controller
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Andrew Walpole
Director of Web Development
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Joe Ross
Associate Creative Director
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Alex Riviere
Senior Front-End Developer
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Kat Turgeon
Senior Creative Producer
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Carlo Palazzolo
Senior Graphic Designer
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Kristina Robinson
Senior Account Manager
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Chris Hylton
Senior Motion Designer
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Cory Dobson
Senior Front-End Developer
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Jeselyn Lawrence
Senior Account Manager
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Ed Garcia
Associate Creative Director
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Jarrett Haley
Copywriter
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John Dang
QA Engineer/Front-End Developer
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Sandra Rivera
Senior Brand Strategist
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John Laird
Design Director
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Sam Halper
Senior Account Manager
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Joseph Gunnon
Senior Visual Designer
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Kerri Benecke
Senior Account Manager
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Vinny Moreira
Front-End Developer
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Lidia Santoyan
Visual Designer
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Mark DeRose
Associate Creative Director
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Megan Kapalla
Senior Brand Strategist
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Ian Monteyro
Senior Production Designer
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Lou Delgado
Design Director
