When brands move people, we all move forward.


We are Traina, a creative agency delivering brand experiences that help companies connect with people in profoundly moving ways.

We believe that moving people is the key to moving business. The experiences we create are designed to move hearts and minds just as much as they move products and the bottom line.

The end result is creative work and brand expressions that move both companies and culture forward, for the better.


A true creative partner, we bring perspective, insight, enthusiasm and energy to our clients through services that fully realize a brand’s potential.

Brand strategy & identity

  • Market research
  • Consumer insights
  • Core ideology
  • Brand positioning
  • Brand architecture
  • Naming and tagline
  • Messaging platforms
  • Visual identity systems

Brand activation

  • Design systems and style guides
  • Brand messaging and copywriting
  • Brand guidelines
  • Campaign creative
  • Art direction, photography and video production
  • Motion graphics and animation
  • Tradeshows and environments
  • Package design

Digital experiences

  • Audit and analytics
  • UX/UI design
  • Digital strategy
  • E-commerce platforms
  • Front- and back-end development solutions
  • 3rd-party integrations
  • Video and motion graphics
  • Hosting and maintenance


For more than 17 years, Traina has partnered with industry-leading companies, next-generation startups, and brands of every size and stripe in between:

Our community


Traina is dedicated to creating space and dialogue for people to expand the possibilities of our craft. We do this within our agency, with friends and colleagues in our community, and in the projects we pursue individually.

The One Club for Creativity

Our CEO, David Traina, is vice president of the San Diego chapter of the global non-profit, The One Club for Creativity, which regularly brings together creative professionals to share ideas and discuss how agencies, companies and individuals can make a collective impact.

Community college partnerships

We partner with art and design departments at San Diego Community College and other local organizations to open doors that increase diversity in our industry.

Our people


Traina is made up of incredibly creative people curated from all across the country. Together we bring insatiable curiosity, high standards and relentless passion to our work so that brands can truly connect and move people.

  • David Traina

    Chief Executive Officer

  • Kristi Jones

    Director of Account Services

  • Mark Gallo

    Chief Creative Officer

  • Matt Bachmann

    Chief Strategy Officer

  • Brandy Maciejewski


  • Joe Ross

    Creative Director

  • Carlo Palazzolo

    Senior Graphic Designer

  • Cory Dobson

    Senior Front-End Developer

  • Jeselyn Lawrence

    Account Director

  • Ed Garcia

    Associate Creative Director

  • Jarrett Haley


  • Sandra Rivera

    Senior Brand Strategist

  • John Laird

    Design Director

  • Kerri Benecke

    Account Director

  • Lidia Santoyan

    Visual Designer

  • Mark DeRose

    Associate Creative Director

  • Megan Kapalla

    Senior Brand Strategist

Let’s move things forward.