Curious by design.


We are Traina, a San Diego-based, independent branding agency that has been helping ambitious brands connect with audiences for over 15 years. We create brand identities and experiences that move hearts and minds just as much as they move business and the bottom line. Our work moves both companies and culture forward, for the better.

About US


A true creative partner, we bring experience, insights, and enthusiasm to our clients’ branding and marketing efforts through creative services that fully realize a brand’s potential.


Brand strategy & identity

  • Research & insights
  • Visual & verbal identity
  • Brand architecture
  • Messaging platforms
  • Brand positioning
  • Names & tagline
  • Purpose, vision & values
  • Brand guidelines


Brand activation

  • Campaign creation
  • Tradeshows & environments
  • Campaign messaging
  • Packaging design
  • Marketing assets
  • Publication design
  • Employer branding
  • Photography & video


Digital experiences

  • Research & analysis
  • Design systems & guidelines
  • Journey mapping
  • Full-stack development
  • Content strategy & IA
  • CMS implementation
  • Website/UI design
  • E-commerce platforms
  • Interaction design


Since 2006, Traina has been forging partnerships with global corporations, innovative startups, and brands of all sizes and varieties.

Agency leadership

Traina is made up of incredibly creative people curated from all across the country. Together we bring insatiable curiosity, high standards and relentless passion to our work so that brands can truly connect and move people.

David Traina 

Founder and CEO

David is our visionary.  He has led our partnerships with some of the world’s most biggest brands, including Microsoft, HP, Brooklyn Brewery, and Taylor Guitars, winning dozens of national and international design awards annually. David began his career as a graphic designer at age 15, working at advertising agencies and design firms in Atlanta, Salt Lake City, and Seattle before launching Traina in San Diego in 2005.

Mark Gallo
Chief Creative Officer

Mark leads our team of cross-disciplinary designers and makers, ensuring everything we create is both strategically driven and uniquely engaging. Mark has built brands and developed campaigns for clients including Facebook, VMWare, Del Monte, Symantec, First Republic Bank and more. His storytelling approach and consummate craftsmanship have resulted in recognition in numerous national and international design publications and competitions.

Matt Bachmann
Chief Strategy Officer

Matt develops brand positioning and messaging platforms for a diverse range of clientele – from the disruptive startup to the established brand looking to pivot. He guides clients through the process, recommending positioning strategies based on research, and translating value props into compelling copy. Whenever the subject matter is complex, the competitive landscape is crowded, or the way forward is unclear, Matt shines brightest.

Kristi Jones
Director of Account Services

Kristi leads the account service team at Traina, and enjoys developing long-lasting client relationships. Kristi brings over 18 years of client service experience, managing a wide variety of efforts including identity and brand development, packaging, website development, tradeshows and events. Kristi’s client experience includes Qualcomm, Taylor Guitars, ResMed, Viasat, Ballast Point and Brooklyn Brewery.

Let’s move things forward.