FOR BRANDS THAT MOVE FOR BRANDS THAT MOVE FOR BRANDS THAT MOVE FOR BRANDS THAT MOVE
FOR BRANDS THAT MOVE FOR BRANDS THAT MOVE FOR BRANDS THAT MOVE FOR BRANDS THAT MOVE

FOR
BRANDS
THAT
MOVE

Traina is a creative agency for innovative companies that believe in the power of branding and design to connect, inspire and move people.


Connecting brands &
people in profoundly
moving ways.

Maybe your company has outgrown its brand, or doesn’t yet have a brand to grow into. Maybe crisply telling your story is a hurdle. Or what story to tell remains a mystery. We can help.

Traina works with visionary companies of all shapes and sizes, across diverse industries and around the world. Our work is always rooted in strategy, driven by design, and built for digital.

Brand Strategy + Identity
Brand Activation
Digital Experiences


Recent Case Studies

Space Center Houston

A rebrand of NASA’s official visitor center launches a new era of space exploration.

John Deere

A recruitment brand and messaging platform turn an iconic agricultural corporation into a tech company that rivals anything out of Silicon Valley—meet Tech@Deere.

10x Genomics

A collection of greatest hits from our seven-year creative partnership with 10x Genomics, from the original brand to our latest high-impact campaigns.

Umo Transit

Cubic Corporation powers the New York subway and London Tube, but their B2B2C app, Umo, brings them right to consumers.

MarcomCentral

Made by marketers for marketers, this data management software stands out with a refreshing brand made for the SaaS audience who has seen it all.

View Work

Currently Working

Camp No Counselors

We’re expanding what it means to go to camp by helping an innovator in outdoor recreation become a pioneering force in the hospitality industry.

Kyocera

We recently began collaborating with the global electronics giant on the rebranding of a game-changing product that will push the limits of what’s possible.

UC San Diego

Our longstanding partnership with the University of California San Diego amplifies the mission of this global research and educational powerhouse.
READ MORE


Thinking

What to expect when you’re expecting a brand strategy presentation

A guide to making the most of those first precious moments when your brand strategy comes into the world.

Finding, identifying and living your brand values

CEO David Traina and chief strategy officer Matt Bachmann discuss how brand values keep a company culture improving and a strong brand moving.

Tapping the power of the design system

Our creative and dev teams come together to explain how systematized design can be a huge advantage for companies seeking to maximize their brand.

View Thinking

Our Clients


Let’s move things forward.