Traina

FOR BRANDS THAT MOVE

FOR BRANDS THAT MOVE

FOR BRANDS THAT MOVE

FOR BRANDS THAT MOVE

FOR BRANDS THAT MOVE

FOR BRANDS THAT MOVE

FOR BRANDS THAT MOVE

FOR BRANDS THAT MOVE

FOR
BRANDS
THAT
MOVE

Traina is a premier branding agency for visionary companies that believe in the power of branding and design to connect, inspire and move people.

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Connecting brands &
people in profoundly
moving ways.

Founded in 2006, we help companies articulate their unique purpose and connect with audiences in profoundly moving ways. Our work is rooted in strategy and driven by groundbreaking design. The experiences we create move hearts and minds just as much as they move business and the bottom line.

Recent case studies
Space Center Houston
A rebrand of NASA’s official visitor center launches a new era of space exploration.
John Deere
A recruitment brand and messaging platform turn an iconic agricultural corporation into a tech company that rivals anything out of Silicon Valley—meet Tech@Deere.
10x Genomics
A collection of greatest hits from our seven-year creative partnership with 10x Genomics, from the original brand to our latest high-impact campaigns.
Umo Transit
Cubic Corporation powers the New York subway and London Tube, but their B2B2C app, Umo, brings them right to consumers.
Velsera
How we united three companies under a bold, new brand.
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Currently working

Camp No Counselors

We’re expanding what it means to go to camp by helping an innovator in outdoor recreation become a pioneering force in the hospitality industry.

Kyocera

We recently began collaborating with the global electronics giant on the rebranding of a game-changing product that will push the limits of what’s possible.

UC San Diego

Our longstanding partnership with the University of California San Diego amplifies the mission of this global research and educational powerhouse.

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Thinking
What to expect when you’re expecting a brand strategy presentation

A guide to making the most of those first precious moments when your brand strategy comes into the world.
Finding, identifying and living your brand values

CEO David Traina and chief strategy officer Matt Bachmann discuss how brand values keep a company culture improving and a strong brand moving.
Tapping the power of the design system

Our creative and dev teams come together to explain how systematized design can be a huge advantage for companies seeking to maximize their brand.

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Our clients

Let’s move things forward.