Our latest news and views.

Nothing beats the excitement of an initial creative presentation. But feeling equipped to provide constructive feedback can be a challenge for clients. In this article we explain how to use your strategic positioning as a guide for evaluating concepts.

Through the power of great design, you can establish your company and your technology as innovation leaders.

Traina’s annual look back at the winners and losers of the year in rebranding

Merging creativity with consumer appeal

The terrifying truth: Even the most hideous name can’t doom a good business and brand

7 symptoms that suggest a little nurturing may be necessary

5 tips on how to successfully refresh a legacy brand

A quick-start guide and template for internal launch planning

Traina’s annual look back at the winners and losers of a tumultuous year in rebranding

A successful brand launch supports the most vulnerable of patients—babies born prematurely.

And why postponing a desperately needed refresh can do irreversible damage to your brand.

CSO Matt Bachmann pulls back the curtain to reveal sources of inspiration when naming a brand.

Let’s get nuts. (And bolts.)

And how your magazine can give it to them. (Part 1)

A guide to making the most of those first precious moments when your brand strategy comes into the world.

Our creative and dev teams come together to explain how systematized design can be a huge advantage for companies seeking to maximize their brand.

Marketing director Danielle Higgins and creative director Erwin Hines discuss how brands and people can work together to uplift communities and move us all forward.

CEO David Traina and chief strategy officer Matt Bachmann discuss how brand values keep a company culture improving and a strong brand moving.

No matter the market, vertical or industry, today’s brands must move people if they want to move ahead. Here’s why we made the act of moving our manifesto.