Insights | Traina

Insights

To move and be moved: a Traina brand manifesto
No matter the market, vertical or industry, today’s brands must move people if they want to move ahead. Here’s why we made the act of moving our manifesto.
Brand naming beyond the brainstorm
CSO Matt Bachmann pulls back the curtain to reveal sources of inspiration when naming a brand.
Four “crazy” magazine features that proved incredibly practical
Let’s get nuts. (And bolts.)
What alumni want from your university
And how your magazine can give it to them. (Part 1)
What to expect when you’re expecting a brand strategy presentation
A guide to making the most of those first precious moments when your brand strategy comes into the world.
Tapping the power of the design system
Our creative and dev teams come together to explain how systematized design can be a huge advantage for companies seeking to maximize their brand.
Using brands as a canvas for community objectives
Marketing director Danielle Higgins and creative director Erwin Hines discuss how brands and people can work together to uplift communities and move us all forward.
Finding, identifying and living your brand values
CEO David Traina and chief strategy officer Matt Bachmann discuss how brand values keep a company culture improving and a strong brand moving.