Behind the buzz: Crafting a bold look for an emerging energy drink.

When Legion approached us with their vision for a premium, all-natural energy drink, we knew this wasn’t going to be a typical can design. With a clientele that values what they put into their bodies, Legion’s new energy drink needed to communicate these values instantly on the shelf. This project was more than creating an eye-catching can—it was about delivering a brand that resonates with Legion’s health-conscious, fitness-driven audience.

Our creative process started with Legion’s core objectives: the can needed to feel premium and contemporary, align with their existing brand identity, and stand out in a crowded market dominated by artificially sweetened competitors. We presented Legion with several unique design directions, each exploring different approaches to typography, color, and imagery. We worked closely with the Legion team to refine the chosen design, bringing their vision to life with a perfect blend of boldness and sophistication.

The final design is more than just visually striking—it communicates what sets Legion apart. This is an energy drink that doesn’t rely on artificial ingredients but instead offers a clean, powerful boost that consumers can trust and is truly delicious. The can itself is designed to evoke a sense of natural energy, with colors and imagery inspired by Legion’s commitment to transparency and quality. Every element, from the flavor treatment to the clean layout, is crafted to invite consumers into a premium experience while reminding them of Legion’s science-backed, honest approach to health and wellness.

We’re thrilled with the result and can’t wait to see it on shelves. Legion’s entry into the energy drink space isn’t just a new product—it’s a statement that natural, performance-driven energy can be both effective and guilt-free. As Legion expands its presence beyond supplements, we’re proud to have created a design that reflects their unwavering dedication to excellence and resonates with both their loyal fans and a new generation of energy drink consumers.