Insight

The craft beer space is as crowded as a bar on Saturday night. A clever logo and fun labels are common. The way to stand out now is through immersion in brand culture.

Challenge

Brooklyn Brewery had award-winning products, packaging and design. But they’d fallen behind digitally, with a text-heavy, static website that didn’t match their dynamic character.

Solution

Traina built Brooklyn a new web presence with smooth functionality and a lively feel that reflected the spirit of their city and the craft of their beer.

Hello, Brooklyn

Brooklyn Brewery had a rich history and culture working for them, along with Traina’s roots in the craft beer epicenter of San Diego. Having supported the success of Ballast Point and unique beverage collabs like Moto Sonora, we know how much community informs craft, and how creativity must flow not only from cans and bottles, but every part of a brand.

Get personal

From the first page load, the new Brooklyn Brewery site invites self-expression and personal connection. A custom beer-finding tool helps users discover the ideal match for their personality. Quirky questions show interest in the audience and a streamlined backend allows new questions and products.

We’re seeing a much lower bounce rate, which was our goal. The website offers a richer experience that keeps users on the site for longer.”

Tim Rozmus, digital marketing manager

Create space for community

After the site launched, we helped Brooklyn with their Create Space initiative, designing a web experience that amplifies voices from the LGBTQIA+ community. Traina developed an efficient system to share stories, provide resources and magnify the support and impact of LGBTQIA+ activism.

Brooklyn’s own

Many breweries are hyper-creative in their beer, but miss opportunities in their digital identity. Brooklyn’s new online experience not only sets them up for the future but garnered an immediate uptick in user engagement and several industry awards.