MarcomCentral

A digital-first brand for a digitally-dialed platform

MarcomCentral helps companies get their digital assets in order. After years as a successful enterprise-only solution, it was time to bring digital asset management to the masses. MarcomCentral came to us for a bold brand evolution. With an over-crowded competitive space and a new platform in its infancy, we needed to create a memorably digital-first brand to break through the noise. Engineered for digital from the ground up, we intentionally crafted each element around what set Marcom’s new platform apart: it is beautifully simple.

Bringing color to the cloud

A digital-first brand for a digitally-dialed platform

MarcomCentral helps companies get their digital assets in order. After years as a successful enterprise-only solution, it was time to bring digital asset management to the masses. MarcomCentral came to us for a bold brand evolution. With an over-crowded competitive space and a new platform in its infancy, we needed to create a memorably digital-first brand to break through the noise. Engineered for digital from the ground up, we intentionally crafted each element around what set Marcom’s new platform apart: it is beautifully simple.

Primary mark


Deep Blue

Hero Blue

Peach

Magenta

Violet

Light Blue

Iconography


Our approach

The SaaS landscape is crowded and constantly evolving. In order for MarcomCentral to stand out, we knew the brand identity had to be boldly differentiated. The platform was built by marketers for marketers, so we took a human-centric approach to their brand strategy and story. The logo reflects their modern simplicity in bringing digital assets together, and the vibrant shape language represents the powerful content the platform can handle. Our UX strategy set the tone for the web experience: provide people with only what they need, and nothing they don’t. We streamlined 20+ web pages down to an intentional, 12-page user journey that showcases the platform’s organizational strength. Animations convey the sleek user experience and create memorable brand engagements on every page. It’s not just a website—it’s a digital experience.

Website


Presentation deck template



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