Taylor Guitars

A modern experience for a classic sound

Taylor Guitars created Wood&Steel magazine to showcase the stories, craftsmanship and creativity behind every instrument. The printed magazine includes a gamut of articles, new lines of guitars, artist interviews, and Q&A with guitar enthusiasts and musicians.

We worked with Taylor to turn their print magazine into a fully immersive online experience where they could bring this deep content to life through expanded imagery, video, motion, and of course, sound.

Stories as rich and textured as your Taylor GT acoustic

Traina expanded upon the content from the print magazine to create a more immersive experience where readers can actually hear the sound of the guitars, see artists perform, watch interviews, and even listen to featured playlists. Several interactive elements including image galleries, hotspots and animations, were built into the stories to keep the readers engaged and add depth for guitar aficionados.

Wood&Steel online is not just a hub for Taylor content, but also a platform for artists around the world to showcase their talents. So we built a template to allow Taylor to house videos, music playlists, podcasts and more, helping artists build their audience and expand their influence.

A mobile-first experience
at home or on tour

Just like Taylor guitars, we made sure that Wood&Steel online retained optimal performance anywhere, anytime. Whether on desktop, tablet, or mobile, the interactive elements function flawlessly.

Future proof and feature rich

The new era of Wood&Steel is just getting started. We built the site on a flexible platform that is easily updated, readily accepts new integrations and allows Taylor Guitars to continue to deliver their content in a truly immersive and interactive way.

Additional case studies