Building trust through brand expression
Services PROVIDED:
BRAND STRATEGY
MARKET POSITIONING
MESSAGING PLATFORM
Visual identity
WEB DESIGN + DEV
BRAND GUIDELINES
Insight
Trust isn’t something you can claim with a name—it must be methodically earned through every touchpoint and interaction with your audience.
Challenge
Overcoming the deep-seated cynicism of a technology audience that failed to perceive the company as a trustworthy provider of the latest software products.
Solution
Re-imagine TrustedTech’s visual identity to reflect the same intelligence and sophistication that defines their technical solutions—creating coherence between the company’s promise and its brand expression.
BRAND ELEMENTS
A visual system that uses restraint to say more
The typical software reseller crowds its own brand with the product brands it’s promoting. Disjointed marketing claims add further noise. The result is a chaotic mess that certainly doesn’t build credibility. We took the opposite approach for TrustedTech. From the rich natural tones of the color palette to the gravitas of the geometric shape language, the TrustedTech brand exudes strength and reliability. The logo’s double-T image mark sets a bold tone for the brand that inspires much of the visual system. And clean layouts with simple messaging sweep away the stereotypical clutter and confusion of the industry.
DIGITAL LAUNCH
Modern meets mature
Digital is where a cloud service provider’s credibility can be won or lost in seconds. TrustedTech’s modern visual identity plays an important role in positioning the brand as a legitimate resource for IT professionals.
BRAND APPLICATIONS
Establishing authentic authority
Sophisticated and succinct, the re-imagined brand effortlessly conveys expertise across diverse touchpoints—elevating TrustedTech above the transactional to convey superior levels of capability and competence.
RESULTS
Making gains
Capturing the momentum of a growing company, the TrustedTech rebrand ushers in a new era for the organization:
As a young company, this was our first time going through a rebrand. We weren’t sure what to expect. Traina expertly led our team through the process, providing strategic guidance and amazing creativity at every turn. We couldn’t be more prepared for our next chapter.”
Chad Mack
Head of Global Marketing
