10x Genomics
A genomics game changer
With genetic sequencing arguably still in its infancy, 10x Genomics boldly claims to be "Changing the Definition of Sequencing." This pioneering attitude permeates throughout the company and is manifested in their groundbreaking technology that has the genomics industry buzzing. Their brand, however, failed to measure up. 10x looked to Traina for a swift and significant refresh from identity to web to product packaging. And a brand with the swagger it deserved was unleashed.
Color Palette
Typography
Pattern
It is a massive upgrade for our branding and will make us stand out in the space, and get people in the company even more excited to be part of 10x.
Alexander Wong
10x Genomics Senior Director
Ten times the pride
The transition from start-up to genomic powerhouse happened almost overnight. With so many new faces, and more on the way, 10x turned to us to launch a new initiative that could help identify and recruit top talent, as well as unite current employees behind the brand. A deep dive into their culture revealed a common ambition to shatter paradigms, eliminate boundaries and accelerate the pace of scientific discovery. In short, they are all 10x-ers.
Results
A successful partnership
Since the launch of the new brand, 10x Genomics has experienced exponential growth in a number of areas. We’re very happy to have played a part in their success and continue to be a valued partner for all aspects of their marketing and communication needs.
New products launched
12
IPO
2019
Number of employees
500+
Instruments sold
2000
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