Turning John Deere into a tech company
A robust recruitment brand helps the leader in AgTech attract new talent.
A recruitment brand is not just about attracting top candidates—it makes a lasting first impression that gives an employee’s work meaning. This pays long-term dividends for company culture.
As the leader in agricultural innovation, John Deere sought to highlight their unique tech culture and draw top-tier technologists away from Silicon Valley mainstays.
Strategy, messaging and a dynamic digital experience help the Tech@Deere recruitment brand showcase real-world impact and demonstrate how they are breaking new ground—literally.
Recruiting with purpose
John Deere has led agricultural innovation for more than a century. Where that once meant cutting-edge plows, today it means autonomous tractors, sensor fusion and machine vision powered by AI. Deere technologists bring all this into the field; we had to bring it to the fore.
But cutting-edge tech isn’t all it takes to attract top talent. In a purpose-driven job market, compelling messaging and a firm ideology are crucial to foster motivation and belonging.