Moving high-performance health from niche to mass market

Services PROVIDED:

Visual identity
BRANDing
PACKAGING

Insight

Legion isn’t another hype-driven, pseudoscientific supplement brand—it’s clinically effective nutrition, made with the highest standard.

Challenge

Legion’s original brand was getting lost alongside macho supplement labels, overshadowing its commitment to quality, taste and health for everyone.

Solution

We repositioned Legion as clean, honest nutrition for everyone, not just body builders—spotlighting its premium, flavorful and pure ingredients.

Real quality you can see and feel

We designed a system that was less hardcore and more health-first. With over 40 SKUs spanning protein powder, energy bars, superfoods, vitamins and workout drinks, we wanted to take flavor cues off the sidelines, shifting them from a secondary element to the star of the show. Now Legion’s packaging is distinguished with hyper-realistic 3D images of fruit, caramel, chocolate and more, signalling that flavor and nutrition aren’t mutually exclusive.

With a fresh, lowercase logotype and vibrant, approachable color palette, Legion demonstrates quality and inclusivity in every detail. Each energetic hue is tailored by product, while the iconic “L” logo builds brand equity and ensures every item stands out on the shelf. Each product type is distinguishable, yet consistent with the world of Legion—cementing their position as a mass-market offering you can trust.