Branding for biotech and life science

Whether it’s transformative multiomics, unmatched precision medicine or groundbreaking AI, Traina will communicate your company’s ingenuity through a clear, compelling brand.

Unmatched biotech branding expertise

For over 15 years, Traina has partnered with biotech and life science companies of all shapes and sizes. Our work is rooted in science and strategy, driven by great design, and built to inspire both internal and external audiences.

Whether your company is poised for commercial launch, ready for a brand refresh, or on the verge of merger or expansion, we can help.

Our Services

Brand Strategy
& Identity

Strategy is at the heart of all we do—it’s what makes a brand move with intent and ambition. Our expertise includes company and product naming, brand architecture, positioning, and messaging.


We create compelling brand experiences across all touchpoints, including collateral, PPT presentations, tradeshows and events, product packaging, videos, social, and much more.


Unlike most other agencies, websites and digital marketing are a core expertise of our agency. We build modern, functional websites that inspire and inform, and are easy to manage and update.

View Full Services

Featured case studies

10x Genomics
How an ambitious biotech rose from startup to unicorn
Designing the difference in a cutting-edge biotech brand
The birth of a new name, a new brand, and a new category
A B2B lab pictures its future as a D2C brand

What we bring


A clear process

We’ll lead your team through an organized, logical process: clear protocols, documented milestones and understandable steps to create or refine your brand.


Decades of experience

From an epigenetics start-up to a leader in spatial gene expression, we’ve helped brands of all shapes and sizes market their unique contributions to biology.


Brand best practices

While branding for biotech and life science companies is our core expertise, we apply best practices from a wide range of B2C and B2B verticals.

Leadership Team

Matt Bachmann

Our Chief Strategy Officer navigates complex subject matter to find simple, powerful insights. Matt has led more than 50 scientific brands through our proven brand strategy process to find their voice and amplify their story.

Mark Gallo

As Chief Creative Officer, Mark has led creative collaborations with life science and biotech brands for over 20 years. His passion is leading the creation of brand identities that reflect the innovative spirit of our clients.

Kerri Benecke

With 7 years of experience leading life science and biotech accounts, our Account Director Kerri focuses on revealing client needs, partnering as one unified team and delivering long-term results.

Ed Garcia

With a passion for art and science and a keen eye for detail, our Associate Creative Director Ed specializes in creating visually compelling designs that effectively communicate complex scientific concepts.

Advisory Board

Burt DeMill

As early leaders of human-centered design, we keep people at the center of our work. It’s a key tenet of design thinking.

Angela Bachmann

As early leaders of human-centered design, we keep people at the center of our work. It’s a key tenet of design thinking.

Someone Else

As early leaders of human-centered design, we keep people at the center of our work. It’s a key tenet of design thinking.


They take a lot of pride in their work. We were probably a small client for them, but we never felt that way. The quality of what they delivered reflected how much they cared about the outcome of our project.”

Communications Consultant, Calico Labs

Traina’s professionalism was outstanding. There were a lot of stakeholders involved in the process, and Traina did a fantastic job collaborating with all of them.”

Senior Product Marketing Manager, ResMed

I can’t speak highly enough about the team. We weren’t sure of everything we would need for the digital event. They did everything we asked of them, always meeting or exceeding our expectations.”

Director of Field Marketing, Degreed


Let’s move things forward.