Branding for biotech and life science
Whether it’s transformative multiomics, unmatched precision medicine or groundbreaking AI, Traina will communicate your company’s ingenuity through a clear, compelling brand.
Unmatched biotech branding expertise
For over 15 years, Traina has partnered with biotech and life science companies of all shapes and sizes. Our work is rooted in science and strategy, driven by great design, and built to inspire both internal and external audiences.
Whether your company is poised for commercial launch, ready for a brand refresh, or on the verge of merger or expansion, we can help.
Our Services
Brand Strategy
& Identity
Strategy is at the heart of all we do—it’s what makes a brand move with intent and ambition. Our expertise includes company and product naming, brand architecture, positioning, and messaging.
Brand
Activation
We create compelling brand experiences across all touchpoints, including collateral, PPT presentations, tradeshows and events, product packaging, videos, social, and much more.
Digital
Experiences
Unlike most other agencies, websites and digital marketing are a core expertise of our agency. We build modern, functional websites that inspire and inform, and are easy to manage and update.
Featured case studies
What we bring
01
A clear process
We’ll lead your team through an organized, logical process: clear protocols, documented milestones and understandable steps to create or refine your brand.
02
Decades of experience
From an epigenetics start-up to a leader in spatial gene expression, we’ve helped brands of all shapes and sizes market their unique contributions to biology.
03
Brand best practices
While branding for biotech and life science companies is our core expertise, we apply best practices from a wide range of B2C and B2B verticals.
Leadership Team
Our Chief Strategy Officer navigates complex subject matter to find simple, powerful insights. Matt has led more than 50 scientific brands through our proven brand strategy process to find their voice and amplify their story.
As Chief Creative Officer, Mark has led creative collaborations with life science and biotech brands for over 20 years. His passion is leading the creation of brand identities that reflect the innovative spirit of our clients.
With 7 years of experience leading life science and biotech accounts, our Account Director Kerri focuses on revealing client needs, partnering as one unified team and delivering long-term results.
With a passion for art and science and a keen eye for detail, our Associate Creative Director Ed specializes in creating visually compelling designs that effectively communicate complex scientific concepts.
Advisory Board
Burt DeMill
As early leaders of human-centered design, we keep people at the center of our work. It’s a key tenet of design thinking.
Angela Bachmann
As early leaders of human-centered design, we keep people at the center of our work. It’s a key tenet of design thinking.
Someone Else
As early leaders of human-centered design, we keep people at the center of our work. It’s a key tenet of design thinking.
Accolades
Partners
