Traina

FOR BRANDS THAT MOVE FOR BRANDS THAT MOVE FOR BRANDS THAT MOVE FOR BRANDS THAT MOVE
FOR BRANDS THAT MOVE FOR BRANDS THAT MOVE FOR BRANDS THAT MOVE FOR BRANDS THAT MOVE

FOR
BRANDS
THAT
MOVE

Traina is a premier branding agency for visionary companies that believe in the power of branding and design to connect, inspire and move people.

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Connecting brands &
people in profoundly
moving ways.

Founded in 2006, we help companies articulate their unique purpose and connect with audiences in profoundly moving ways. Our work is rooted in strategy and driven by groundbreaking design. The experiences we create move hearts and minds just as much as they move business and the bottom line.

Recent case studies
Allaway
Through a new brand identity that is as elevated, seamless and enjoyable as their best-in-class offering, this hospitality brand is redefining natural splendor.
Deepcell
The impact of this biotech’s breakthrough technology is reflected in the abstract beauty and distinction of its brand identity.
Space Center Houston
A rebrand of NASA’s official visitor center launches a new era of space exploration.
Stater Bros. Markets
Our rebrand and multi-channel campaign reposition the regional grocery chain, putting family and community first.
Velsera
A bold new brand unites three companies, and launches a global pioneer in precision health.
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Currently working

IKONO

We’re partnering with Europe’s most unique and immersive destination brand. Get ready to reconnect with your inner-child.

San Diego Food Bank

We’re teaming up with one of our favorite local non-profits—the San Diego Food Bank—to modernize and expand their visual identity.

Captura

Using cutting-edge science and the power of the ocean, Captura is on a mission to save the planet from climate disaster. Check out their newly launched brand and website.

VISIT THE SITE

Thinking
Why now is the ideal time to rebrand

And why postponing a desperately needed refresh can do irreversible damage to your brand.
Finding, identifying and living your brand values

CEO David Traina and chief strategy officer Matt Bachmann discuss how brand values keep a company culture improving and a strong brand moving.
Brand naming beyond the brainstorm

CSO Matt Bachmann pulls back the curtain to reveal sources of inspiration when naming a brand.

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Our clients

Accolades

Traina captured what we were trying to do better than we could have imagined.”

Andrea Artenstein,
Chief Operating Officer,
Java Earth Coffee Co.

Traina’s unique process and attention to detail helped us to tap into the true meaning of the borough, and position Brooklyn Brewery for success.”

Tim Rozmus,
Digital Marketing Manager,
Brooklyn Brewery

They bring valuable creative and strategic insight to every stage of a project, from theme and messaging development through execution and delivery.”

Melissa Bathum,
Senior Marketing Manager,
Microsoft

The Traina team is every bit as passionate as we are about our brand and its success. The biggest compliment I can give is the way they made us feel special, like we were their top priority, every day.”

Dennis McIntyre,
CMO,
Stater Bros.

The way they articulated the business case behind their recommendations was high-level. Listen to Traina and leverage their experience.”

Eric Blanchard,
Dir Communications & Marketing,
Space Center Houston

Traina has been instrumental in the success of our communication efforts over the past six years. Their solid strategic thinking, passion for great design and ability to transform highly technical content into compelling stories have made all the difference.”

Deborah Grauer,
Senior Marketing Manager,
Microsoft

We love our new brand and website, inbound leads have doubled and now come in at a more qualified level than ever before.”

Scott Bender,
Chief Operations Officer,
Decker

Let’s move things forward.