We are Traina. We build brands that move people, culture, and business forward.

Traina is a branding agency that helps visionary companies develop and amplify their unique story. The award-winning brand identities and experiences that we create are rooted in strategy and driven by innovative design.

Our Services:


Recent work

Captura
A new brand makes waves in a promising industry.
Allaway
A hospitality brand redefines natural splendor
Deepcell
Designing the difference in a cutting-edge biotech brand
Space Center Houston
A rebrand that brings people and space closer together
Stater Bros. Markets
Unlocking the heart of a beloved heritage brand
View Work

Currently working

IKONO

We’re partnering with Europe’s most unique and immersive destination brand. Get ready to reconnect with your inner-child.

San Diego Food Bank

We’re teaming up with one of our favorite local non-profits—the San Diego Food Bank—to modernize and expand their visual identity.

Captura

Using cutting-edge science and the power of the ocean, Captura is on a mission to save the planet from climate disaster. Check out their newly launched brand and website.

VISIT THE SITE


Insights

View Insights

What our clients say

“Traina’s solid strategic thinking, passion for great design, and their ability to transform highly technical content into compelling stories have made all the difference. Their work over the years has inspired our global team and had a lasting impact on our culture.”
“The way they articulated the business case behind their recommendations was high-level. Listen to Traina and leverage their experience.”
“It was 100% a partnership throughout the process. We gave them our vision and the things that were important to us. They were able to take that expertise and translate that. It was beyond design—it was change management and a partnership.”
“The Traina team is every bit as passionate as we are about our brand and its success. The biggest compliment I can give is the way they made us feel special, like we were their top priority, every day.”
“Traina’s unique process and attention to detail helped us to tap into the true meaning of the borough, and position Brooklyn Brewery for success.”
“The team succeeds because of a responsive and organized approach. They are active listeners and quick thinkers, making them an ideal creative partner.”

Accolades

Traina captured what we were trying to do better than we could have imagined.”

Andrea Artenstein,
Chief Operating Officer,
Java Earth Coffee Co.

Traina’s unique process and attention to detail helped us to tap into the true meaning of the borough, and position Brooklyn Brewery for success.”

Tim Rozmus,
Digital Marketing Manager,
Brooklyn Brewery

They bring valuable creative and strategic insight to every stage of a project, from theme and messaging development through execution and delivery.”

Melissa Bathum,
Senior Marketing Manager,
Microsoft

The Traina team is every bit as passionate as we are about our brand and its success. The biggest compliment I can give is the way they made us feel special, like we were their top priority, every day.”

Dennis McIntyre,
CMO,
Stater Bros.

The way they articulated the business case behind their recommendations was high-level. Listen to Traina and leverage their experience.”

Eric Blanchard,
Dir Communications & Marketing,
Space Center Houston

Traina has been instrumental in the success of our communication efforts over the past six years. Their solid strategic thinking, passion for great design and ability to transform highly technical content into compelling stories have made all the difference.”

Deborah Grauer,
Senior Marketing Manager,
Microsoft

We love our new brand and website, inbound leads have doubled and now come in at a more qualified level than ever before.”

Scott Bender,
Chief Operations Officer,
Decker

Let’s move things forward.