Traina

FOR BRANDS THAT MOVE FOR BRANDS THAT MOVE FOR BRANDS THAT MOVE FOR BRANDS THAT MOVE
FOR BRANDS THAT MOVE FOR BRANDS THAT MOVE FOR BRANDS THAT MOVE FOR BRANDS THAT MOVE

FOR
BRANDS
THAT
MOVE

Traina is a premier branding agency for visionary companies that believe in the power of branding and design to connect, inspire and move people.

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Connecting brands &
people in profoundly
moving ways.

Founded in 2006, we help companies articulate their unique purpose and connect with audiences in profoundly moving ways. Our work is rooted in strategy and driven by groundbreaking design. The experiences we create move hearts and minds just as much as they move business and the bottom line.

Recent case studies
Space Center Houston
A rebrand of NASA’s official visitor center launches a new era of space exploration.
John Deere
A recruitment brand and messaging platform turn an iconic agricultural corporation into a tech company that rivals anything out of Silicon Valley—meet Tech@Deere.
10x Genomics
A collection of greatest hits from our seven-year creative partnership with 10x Genomics, from the original brand to our latest high-impact campaigns.
Umo Transit
Cubic Corporation powers the New York subway and London Tube, but their B2B2C app, Umo, brings them right to consumers.
Velsera
How we united three companies under a bold, new brand.
View Work

Currently working

Camp No Counselors

We’re expanding what it means to go to camp by helping an innovator in outdoor recreation become a pioneering force in the hospitality industry.

Captura

Using cutting-edge science and the power of the ocean, Captura is on a mission to save the planet from climate disaster. Stay tuned for the brand launch this summer.

UC San Diego

Our longstanding partnership with the University of California San Diego amplifies the mission of this global research and educational powerhouse.

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Thinking
Brand naming beyond the brainstorm

CSO Matt Bachmann pulls back the curtain to reveal sources of inspiration when naming a brand.
Finding, identifying and living your brand values

CEO David Traina and chief strategy officer Matt Bachmann discuss how brand values keep a company culture improving and a strong brand moving.
Tapping the power of the design system

Our creative and dev teams come together to explain how systematized design can be a huge advantage for companies seeking to maximize their brand.

View Thinking

Our clients

Accolades

Traina captured what we were trying to do better than we could have imagined.”

Andrea Artenstein,
Chief Operating Officer,
Java Earth Coffee Co.

Traina’s unique process and attention to detail helped us to tap into the true meaning of the borough, and position Brooklyn Brewery for success.”

Tim Rozmus,
Digital Marketing Manager,
Brooklyn Brewery

They bring valuable creative and strategic insight to every stage of a project, from theme and messaging development through execution and delivery.”

Melissa Bathum,
Senior Marketing Manager,
Microsoft

The Traina team is every bit as passionate as we are about our brand and its success. The biggest compliment I can give is the way they made us feel special, like we were their top priority, every day.”

Dennis McIntyre,
CMO,
Stater Bros.

The way they articulated the business case behind their recommendations was high-level. Listen to Traina and leverage their experience.”

Eric Blanchard,
Dir Communications & Marketing,
Space Center Houston

Traina has been instrumental in the success of our communication efforts over the past six years. Their solid strategic thinking, passion for great design and ability to transform highly technical content into compelling stories have made all the difference.”

Deborah Grauer,
Senior Marketing Manager,
Microsoft

We love our new brand and website, inbound leads have doubled and now come in at a more qualified level than ever before.”

Scott Bender,
Chief Operations Officer,
Decker

Let’s move things forward.